Music for the masses winning Indonesian voter's hearts

From Indonesia's hip-swivelling juggernaut dangdut to thumping rock bands and Islam-infused tunes, music could be the clincher for winning hearts -- and votes -- as the world's third-biggest democracy heads to the polls next week.

Political platforms aside, candidates know it is entertainment that draws the crowds to campaign rallies in music-mad Indonesia.

Just ask millennial voter Muhammad Ariel, who went to a concert where popular rock band Radja performed in support of president Joko Widodo, better known as Jokowi.

Screaming "where are Jokowi's fans", Radja's energetic show and thumbs-up for Indonesia's heavy-metal music loving leader resonates with young voters like Ariel, who make up almost one third of the electorate.

More than 190 million people are set to cast a ballot for thousands of candidates, from the president down to local legislators, in the Southeast Asian nation's biggest-ever election on April 17.

'Part of the lifestyle'

Supporters dance and enjoy the performance.

Jokowi's rival Prabowo Subianto is banking on capturing the attention of conservative voters in the world's biggest Muslim majority nation with concerts featuring Islam-inspired gambus music.

The retired general's musical arsenal also includes Rhoma Irama, a geriatric-looking version of Elvis Presley who is famed as the King of Dangdut.

The hugely popular style -- which runs the gamut from religion-inspired lyrics to a raunchier version involving sensual dance moves similar to twerking -- takes its cue from Hindustani and Arabic music.

Dangdut is infused with a hypnotic percussion beat backed by a multi-instrument band.

Every Indonesian knows it, there are television channels dedicated to it, and dangdut is performed everywhere from the smallest villages to bustling Jakarta -- and the beat ramps up during election time.

"I've never seen him before and I know that when he sings, he'll be singing about religion," the 44-year-old said of Irama's Islam-inspired tunes.

For fan Jhon Kenedi, the King of Dangdut might have taken the country's top job if he had a decided to throw his hat in the ring against Jokowi and Subianto.

"I'd choose him if he ran" for president, the 46-year-old taxi driver told AFP.

Agence France-Presse