Dubai Culture supports #UnitedArtEmirates as part of its digital art campaign #CreateTogether
- 20 Jun 2020
Following the success of #CreateTogether, Dubai Culture & Arts Authority’s digital art campaign to attract distinctive creative products from all over the Emirates, the Authority cooperated with ‘Art Painting Lab’ to support #UnitedArtEmirates, a grass-roots art initiative created to unite, inspire, and encourage the UAE’s community. Through this cooperation, Dubai Culture will provide a selection of creative works that participated in #CreateTogether to Art Painting Lab to transform them into vibrant murals instilled with the spirit of creativity produced by UAE creatives who contributed to spreading positivity and optimism among members of society during these trying times.
#CreateTogether was launched during March 2020 on the Authority’s social media platforms under the directives of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture, following her letter of hope and optimism to the creative and cultural industry. Through the campaign, Dubai Culture encouraged creators, artists, writers, photographers, filmmakers, and poets to showcase their respective creativity while they were committed to staying in their homes.
Aligning with the overall aim of #UnitedArtEmirates, and through this cooperation, Dubai Culture seeks to stimulate creative local talents of various nationalities and cultures to provide creative and cultural outputs that would contribute to enhancing the interaction of the society with the cultural sector.
Based on this collaboration, the deadline for submissions for the #UnitedArtEmirates initiative has been extended until 30 June. The studio intends to convert artwork produced by artists and amateurs during the closing period into a number of large art murals across the Emirates, where 15 artists will work on preparing these murals for completion before the end of the year, starting in Dubai.
Shaima Rashed Al Suwaidi, director of marketing & corporate communication at Dubai Culture said: “Following the success of the first phase of #CreateTogether, we partnered with Art Painting Lab to support the #UnitedArtEmirates initiative and highlight artworks produced by artists that reflect the strong will they have and their ability to take charge and create under any circumstance."
Artists spreading positivity and optimism among members of society during these trying times.
Al Suwaidi added, "By including selected creative works in the murals that Art Painting Lab is willing to produce and kick-off from Dubai, we will be presenting these creators an open gallery to showcase their creativity."
Courtenay O’Neil, resident artist at Art Painting Lab, commented: “The response we’ve had from the public has been immense, and now, with Dubai Culture’s support, we are entering a new and exciting new phase that will further underpin the significance of art in people’s lives.”
O’Neil added: “Dubai Culture’s support of #UnitedArtEmirates is fundamental to the initiative’s success, especially in Dubai, and opens the door for future collaborations with other cultural authorities and private companies from across the UAE to support and encourage regional artists and creatives.”
Through this collaboration, Dubai Culture seeks to show the community that art in all its forms is appreciated beyond social media platforms. This partnership will also incentivise more creatives in the UAE to take advantage of their time and invest their talents in an optimal way while they are at home.
