Beauty of Kashmir fascinates Bollywood - GulfToday

Beauty of Kashmir fascinates Bollywood


Salim Merchant shares his pictures from Kashmir. Pictures: Twitter

Gulf Today Report

Mesmerised by its natural beauty, Bollywood film producers, musicians who are on a visit to Kashmir, on Friday expressed their desire to shoot their upcoming films in the Valley.

Bollywood music composer and singer, Salim Merchant is awed by Kashmir-both in terms of the breathtaking locales as well as the local musical talent-on his maiden visit to the valley.

salim-kashmir Salim Merchant poses for photographs.

The musician from the famous composer duo Salim-Sulaiman has recently shot a music video in the valley featuring Indian Idol winner Salman Ali and Mateena Rajput, a young Kashmiri actress in lead.

“Dal lake in Srinagar has frozen after 40 years. We shot some final bits of #TumheDekhKe around the beautiful Dal lake #Kashmir #Srinagar #DalLake,” Salim Merchant Tweeted.

"There is no Place on Earth like Kashmir. The land, the people, the food, the Love 💗. I have no words to express my happiness. I’m here to shoot our next music video for @MerchantRec. A beautiful song called Tumhe Dekh ke. #tumhedekhke," he added.

A 24-member delegation representing most of the big banners of Bollywood arrived here on Wednesday and visited Gulmarg on Thursday to explore locations for film shoots.

salim-kashmir1 Salim Merchant poses with a Kashmiri man.

Speaking to the media here, the delegates said that Kashmir could easily be an international film-shooting destination.

Popular film producer Aashish Singh, who has already shot movies like 'Jab Tak Hai Jaan' in Kashmir, said the Valley provides a perfect backdrop for the filmmakers and has the potential of becoming the shooting destination for the world.

"We have so much potential here for filmmaking that not only Bollywood, but filmmakers from around the globe can shoot here," Singh said.

He added that many filmmakers want to visit Kashmir and capture its breathtaking visuals. Singh also said that the connection between Bollywood and Kashmir is very old and will be long lasting.


The CEO of the Producers Guild, Nitin Ahuja, said they want to revive the old relations with Kashmir when the Valley used to be the favourite backdrop for the filmmakers.

"We visited several locations and found them absolutely stunning. We also got overwhelming responses from the locals. The food is also amazing. The place is a complete package," he said.

salim Salim Merchant poses near Dal Lake. 

The CEO of Ajay Devegan Productions, Meena Ayer, also praised the beauty of Kashmir and said the Valley possesses huge scope for film tourism that needs to be tapped.

Sanjeev Kapoor, popular chef and the host of the famous cooking show 'Khana Khazana' said that Kashmir can also be promoted for food tourism.

He said Kashmir is among the top three exotic food destinations in India. "I have tasted Kashmiri exotic food and will promote it throughout the world. There is a need of having a national campaign to promote Kashmir's delicious food," he said.

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