Past perfect, present continuous: twin worlds of Rubab Zahra’s calligraphy

Muhammad Yusuf, Features Writer

Rubab Zahra is a calligraphy practitioner and an abstract artist who works in a contemporary style. As calligrapher, her aim is to conserve the sacred art of Arabic calligraphy; so she produces traditional Islamic Arabic art in her studio and to connect it to the modern world, she has developed contemporary versions of the art. 

“I digitalise my physical artworks and add animated effects to them,” she says. Her abstracts are mainly inspired by current events, social issues and different cultures. Through them, she throws light on the topics such as ‘Inclusivity’, ‘Beauty in Diversity’, ‘Peace’, ‘Women Empowerment’ and ‘Family Empowerment’.

Artwork in white, gold, black and grey.

Rubab prefers using monochromes and subtle colours in combination with metal foils to give life to her paintings. She works in a wide variety of media such as acrylic, inks and metal leaves, among others. Using brushes, palette knives and also unconventional tools, she creates texture, layers and depth in her artworks. In a fairly short period of time, she has won recognition as an accomplished artist – which is noteworthy, since she is self-taught and self-represented, without a marketing team to assist her. She is also proficient in graphic design and has done commissions for brands.

Her paintings have been exhibited in Carrousel du Louvre, Paris; Moscow State Museum, Russia; Georgia; at Mauritius International Art Fair and also locally. She has been selected as Ambassador Pakistan by Art Connects Women, 2022, and received an award for her role. She is the recipient of the Al Zarooni Award, 2021, and also the Wonder Mom Award, 2022.

Artwork centered around a Sufi.

Her painting Peace in Our Hands is in the permanent collection of Haegeumgang Theme Museum, South Korea. She has conducted art workshops at events and places like Sikka 2023, Dubai Expo 2020, World Art Dubai and Pakistan Association Dubai. She has sold her artworks and beautified multiple spaces worldwide. Rubab Zahra speaks to Gulf Today.

Why does calligraphy attract you?

Arabic calligraphy is more than just an art form for me — it’s a spiritual experience, a connection to my faith, and a bridge between history and personal expression. As a Muslim, I find deep meaning in shaping divine words into visual beauty, reflecting the harmony and elegance of the Arabic script.

An artwork on display.

Traditional calligraphy and my own contemporary touch makes every piece a dialogue between the past, the present, and my faith. Living in Dubai, a city that thrives on innovation while respecting heritage, inspires me to push the boundaries of this sacred art form.

How do you present calligraphy in a contemporary way?

I present Arabic calligraphy in a contemporary way by blending traditional scripts with modern compositions, mixed media, and digital art.

Why do you prefer monochromes?

I prefer monochromes because they allow the focus to remain on the form and flow of the calligraphy itself. Without the distraction of colour, the purity of the script and its meaning come to the forefront, creating a stronger connection with the viewer.

Rubab Zahra looks at the world.

How will you blend graphic design and calligraphy?

I blend graphic design and calligraphy by combining the precision and clean lines of design with the fluidity and expressive nature of calligraphy. Using digital tools, I enhance the movement of the script, creating modern, visually striking pieces that yet honour the traditional beauty of Arabic calligraphy.

What are the qualities needed to paint for brands?

Painting for brands requires creativity, adaptability, and an understanding of the brand’s identity. It’s important to translate the brand’s message into art that resonates with the audience, while maintaining a balance between artistic expression and commercial appeal.

An artwork in motion.

What do you teach in art workshops?

In my art workshops, I teach the fundamentals of Arabic calligraphy, including its different styles and techniques, as well as the cultural significance of the art form. I also focus on how to blend tradition with modern expression, allowing participants to experiment with their creativity, while learning the rich history of calligraphy. The workshops are hands-on, encouraging self-expression and they help each participant develop his or her own individual style.

As a global and local exhibitor, what has been the feedback?

The feedback has been overwhelmingly positive, both locally and globally. Locally, there’s a deep sense of pride in seeing our culture represented in new ways, while internationally, viewers are fascinated by the beauty and intricacy of Arabic script presented in a contemporary way.

How do you manage to publicise and market your works, as a one woman art army?

I rely on a combination of social media, personal networks and collaborations to publicise and market my work. I use platforms like Instagram and LinkedIn to share my creative process, completed works, and upcoming exhibitions.

Networking with the art community and collaborating with other artists, brands and organisations, helps me reach a broader audience. I also make sure to attend local events and exhibitions, which allows me to connect directly with potential clients and art lovers. It’s a lot of work, but being passionate about my craft keeps me motivated!

Why are you called a Wonder Mom?

I’m called a Wonder Mom because I balance the demands of motherhood with my artistic career, while raising four kids, from a teenager to a toddler. It takes a lot of time management, patience and creativity, but I’m deeply committed to both my family and my art. Being able to nurture my children and pursue my passion for calligraphy is what drives me.