Park Youn-hee, designer of Greedilous, poses for photographs.
From tutorials on how to wear makeup with a face mask, to hats that incorporate a protective plastic face shield, South Koreans are seeking to make sure the coronavirus outbreak doesn't damage their reputation for style.
In one video that has gathered tens of thousands of views, 29-year-old beauty YouTuber SSUNZY gives tips for applying makeup in a way that looks good under a mask.
"It's very, very unfortunate that a mask hides your face," she says in the video. "You can't show off your charm. I'm going to do makeup that makes your face look good even when you're wearing a mask."
SSUNZY recommends that viewers use more moisturizer, and stick to more natural shades rather than heavy colouring.
A hydrating foundation, for example, makes it easier to touch up makeup after removing a mask, she said.
Those practices seem to be popular, with sales of more colourful cosmetics falling while sales of skincare products have increased.
"We saw an increase in skincare product sales during the month of March compared to the previous month," said Amorepacific Group, South Korea's largest cosmetics powerhouse.
The ubiquitousness of face masks has made them an everyday fashion item for South Koreans, with K-pop music stars helping spread their popularity.
"The public has become more comfortable with them as a countermeasure (to coronavirus) because G-Dragon wears them, BTS wears them, everybody wears them, so why can't I wear them?"
Korean fashion designer Park Youn-hee, who often works with K-pop idols including BTS and Girls' Generation, said at her showroom in Seoul while suggesting a fashion style that fits for a face mask.
Like many countries, South Korea has faced shortages of face masks.
The government has imposed a rationing system to limit the number of masks each person can buy each week and placed export restrictions on masks.
In response, some South Koreans have turned to other ways of combining protection and fashion.
One item seen for sale in shops and online are hats with a clear plastic face shield.
People of all ages have been seen wearing the hat in Daegu, the centre of South Korea's coronavirus outbreak.
"It goes well with all casual clothing," Park said of the hats.
South Korea has reported over 8,500 confirmed cases of coronavirus.
Park said people should embrace some of the anonymity provided by masks and push the boundaries of their personal style.
Chanel may be about to bring down the curtain on its ultra-spectacular Paris fashion shows, its new designer Virginie Viard hinted Monday, as the French brand revealed its first collection since the coronavirus crisis.
Thai businesses modify their work practices after coming out of lockdown, a beauty clinic in Bangkok has devised a mini face mask for clients receiving up close and personal cosmetic treatments during the era of the coronavirus.
In El-Arish, the provincial capital of Egypt's North Sinai, a group of women sew colourful Bedouin designs on masks to combat coronavirus, as an insurgency simmers in their restive region.
The Emirati Families Pavilion is proud to offer visitors a wide range of local products and handicrafts, which are particularly attractive to those interested in artistic items that reflect the spirit of the UAE.
Charles was particularly taken by a card showing a dog feeling sorry for itself after medical treatment, with the message: “At least you don’t have to wear a cone.”
The actress added: "We've had a lovely time. We really hope to do something to make people enjoy it.
Dedicated to the profession of tourist guides, the day provides an opportunity to highlight the profession on the world stage. These knowledgeable navigators work day and night weaving cultural tapestries and bridge continents and hearts.