Michael Kors, Versace and Jimmy Choo pledge £2.5m to help battle coronavirus

Gulf Today Report

Leading fashion designers have pledged to donate $3 (£2.5m) to help the coronavirus relief effort in the cities where their brands are based.

Michael Kors has said it will donate £1.6m to hospitals, health centres and charities in New York.

Italian designer Versace said it plans to donate £400,000 to help causes where the brand was founded.

Designer Jimmy Choo posing at a hotel during a visit to Hong Kong. File

Meanwhile, UK-based designer Jimmy Choo pledged £400,000 of donations which will help medical professionals on the front line.

All three brands will make the donations through their parent company Capri Holdings Limited.

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“Our hearts and souls go out to those who are working on the front lines,” John D. Idol, chairman and CEO of Capri Holdings, said in a statement announcing the plans.

“We thank them for their remarkable dedication and courage and want to support them and the hospitals where they work. We also aim to strengthen organisations dedicated to helping the community.”

Last week, the British Fashion Council (BFC) created a coronavirus crisis fund worth £1m to help brands and designers struggling during the pandemic.

Earlier this month, journalist Anna Wintour launched a fund for those in the fashion industry affected by Covid-19.