Katrina Kaif, the first Indian celebrity to launch a beauty brand, celebrates a year of success
27 Oct 2020
Actress Katrina Kaif poses with the products from her brand.
Bollywood Actor Katrina Kaif launched India's first celebrity makeup brand, Kay Beauty, a year ago.
The line was created in partnership with leading omnichannel lifestyle retailer, Nykaa, with a vision to deliver high-performance, long-lasting, ultra-glam makeup products that also care for the skin.
Celebrating a year of success the actor-turned-entrepreneur-turned investor recently signed an agreement to invest an undisclosed amount in Nykaa through a secondary transaction.
To coincide with the first anniversary of Kay Beauty, Kaif also unveiled a campaign titled "KAYCONVERSATIONS" that will feature a series of inspiring stories of women who have stood out with their inner beauty and strength.
The first in series is a film featuring athlete, mobility coach & movement specialist Ayesha Billimoria, forthcoming films will feature the stories of Vedika Agarwal of NGO Yein Udaan; plus size models & body positivity influencers Varshita Tharaney and Sakshi Sindhwani, Airbus A320 pilot Ritu Rathee Taneja and actress Tripti Dimri of much celebrated supernatural thriller "Bulbul" fame.
These women have patiently faced hurdles, rejection and doubt, to patiently remain dedicated to their craft and reach success.