Fashion brands rise to the occasion for Expo 2020 Dubai, Eid and Women’s Day

Muhammad Yusuf, Features Writer

It is that time of the year when celebrations meet solemnity. Fashion brands, ever on the alert for seasons and occasions, are also tuning in.

MANGO is celebrating the role of female artists on International Women’s Day via a collaboration with illustrator Torin Ashtun and writer Leticia Sala, with an exclusive capsule. Through this project, it is supporting four social organisations in Bangladesh, India, Pakistan and Ethiopia.

Celebrated on March 8 since 1975, International Women’s Day is an opportunity to recognise the achievements of women, by backing and giving visibility to their talent.

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“MANGO believes in the power of collaboration and female talent,” the fashion label says. “This year, the brand is celebrating the occasion with two exceptional artists, to create a capsule collection, the profits of which will be donated towards a social cause.”

California-based artist Ashtun and Barcelona-based writer Sala engage in creative dialogue, combining art with poetry. The result is two women’s t-shirts, a men’s t-shirt and a tote bag that combines their discourses.

Style from Massimo Dutti.

Through the Spanish NGO Mundo Cooperante and its initiative ‘Being a Girl is a Right’, MANGO will collaborate with Welfare Association for Development Alternative (WADA), Bangladesh; Jabala Action Research Organisation, India; Health and Rural Development Balochistan (HARD), Pakistan; and Wabe Children’s Aid and Training (WCAT), Ethiopia.

‘Being a Girl is a Right’ is a global initiative to end forced marriage of girls and female genital mutilation. Since its inception in 2018, the programme has realised more than 100 projects in 22 countries.

Last year, MANGO collaborated with the Mexican artist Ana Leovy to a create a capsule collection, donating all profits to the Vicente Ferrer Foundation in support of gender-equality programmes in southern India, principally focused on bridging the gender gap (educational and economic), fighting against violence against women and promoting their empowerment, independence, and active participation in society.

Ashtun is a Los Angeles artist whose works have captivated people around the world. Her artistic disciplines include painting, design, sculpture and writing.

Her work is currently inspired by a distinctive form of tulip, which often appears in her acrylic paintings. Sala’s first book was published in 2018, and she finds her inspiration in flowers, aeroplanes, and supermarkets.

MANGO was founded in 1984 and is today one of the leading fashion groups in the world. It is based in its city of origin, Barcelona, with a workforce of approximately 15,000 employees in over 110 countries.

Eid womenswear from COS.

Massimo Dutti has launched the second edition of its ‘Dubai Experience’ capsule, coinciding with the ongoing Expo 2020 Dubai. The limited-edition womenswear edit is designed for the urban and cosmopolitan woman, reflecting the beauty of Middle Eastern sunsets and its link to nature.

An exercise in discreet sophistication, it focuses on relaxed silhouettes and premium fabrics, for a comfortable wardrobe from dusk till dawn.

The collection includes a variety of power suits with palazzo pants, floral prints and satin camisoles, for the season. The brand has also created an exclusive filter for the campaign that can be accessed through Instagram as well as through a QR code. 

Founded in 1985 in Spain, Massimo Dutti launched its first womenswear collection in 1995. Today, it has around 800 stores in 76 countries, in Europe, America and Asia.

COS has also launched a collection for Ramadan and Eid al-Fitr via a limited-edition capsule of ready-to-wear pieces created in honour of the Holy Month and Eid.

Designed for the modern woman, the collection incorporates several Middle East exclusives, including elegant womenswear designs, classic wardrobe staples and kidswear for mother-daughter styling.            

The Ramadan collection launches mid-March, and the Eid collection is available from April. COS is a London-based fashion brand.

Environmentally-conscious and cruelty-free movement Lemonade Fashion, that is transforming fashion through a digital platform, has also announced the launch of a new collection in collaboration with Dubai-based content creator Narin Amara, better known as Narins Beauty.

The Lemonade x Narin collection launched on February 28 and is Narin’s first ever fashion brand, available only on Lemonade Fashion, to order worldwide.

The social media influencer and beauty blogger has a combined online following of 23.5 million across her Instagram, YouTube and TikTok platforms, making her one of the most popular and influential GenZ content creators.

Commenting on the new collection launch, Narin said: “This is my first ever fashion collection and I decided to team up with Lemonade Fashion to create it because I believe in everything the brand stands for. Lemonade Fashion is different – it’s a fashion movement that’s changing the look, the fit and the status quo.

“When I was coming up with the concept for the collection, I wanted the look and feel to express my personality and individual taste and each piece has been designed for a different moment in time, providing a different feeling for its wearer.”

Narin is a singer and Youtuber from Sweden. Born in 2000 in Sweden, she currently lives in Dubai. During her school time in 2014, she created a Youtube channel in her name. It was on beauty tips, challenges and vlogging — and had over 9+ million subscribers and 1+ billion views.