Top officials during the launch of the award in Dubai.

This Father's Day, 321 Events isn't just celebrating dads, they're launching a movement. The Super Dad Award by 321 Events is an initiative dedicated to empowering the silent superheroes who raise us, guide us, and love us unconditionally.

This heartfelt tribute aims to honour these extraordinary individuals for their unwavering commitment, boundless love, and invaluable guidance, often going unrecognised.

Zoha Beig, CEO of 321 Events, is the visionary behind this initiative. Inspired by a deep appreciation for the invaluable role fathers play in their families, Zoha seeks to shine a spotlight on these unsung heroes.

"Fathers dedicate their entire lives to supporting their families, and yet their contributions often remain unnoticed. The Super Dad Award is our way of giving them the recognition they truly deserve," she said.

The event commenced with a special Logo Revealing Event recently at Taj Exotica Palm Jumeirah. The event, hosted by renowned comedian and entertainer Nitin Mirani, was attended by media and esteemed guests, including Chief Guest Mirza Al Sayegh. The evening featured the announcement of the awards advisory board members:

Dr Ram Buxani, Chairman ITL Cosmos Group, Mahar Al Kaabi, Chairman of the Board of Governance, Advisor group Chairman Al Serkal Group of Companies, Juhi Yasmeen Khan, Managing Director of JYK Community Services & Future Philanthropist CSR Initiatives Company

Additionally, some of the jury members were announced: Marwan Galadari, BOD - Ilyas and Mustafa GaladariGroup, Mrs. Nina Zandnia, Media Entrepreneur, Amitabh Taneja, Editor in Chief Images Retail ME, Raza Beig, CEO of Splash & Director of the Landmark Group, Gaurav Tandon, Forbes list of most influential Indians, Founder K Kompany Media Solutions, TV Producer, Radio Personality.

More jury and advisory members will be announced shortly.

 The journey began with a heartfelt video sharing inspiring stories of Super Dads 321 Events interviewed. Then moved on to a special logo reveal event on June 11, filled with laughter and heartwarming stories. Fathers from the audience even participated in a symbolic puzzle to reveal the Super Dad logo, by showcasing the power of dads working together.

Followed by an impressive CGI logo video for The Superdad Awards by 321 Events around Dubai. The evening concluded with touching poetry readings, a reminder of the immense love and strength fathers embody.

The Super Dad Award includes 16 categories for nominations, there's a category to celebrate every dad's unique strengthswhich allows the public to nominate their superhero dads. The nomination form will be available starting on UAE Father's Day, June 21, and will close in October. To nominate, visit Super Dad Nomination Form or the Super Dad Awards Website. The celebration doesn't end with nominations.

From June 21 till November, 321 Events will be hosting family activations at schools, colleges, and theme parks. These activations aim to bridge the gap between generations, encouraging kids and families to come together and honor the dads in their lives and nominate them for the Superdad Awards.

“This is an opportunity to express appreciation and love for your fathers, who are often the unsung heroes in our lives,” said Zoha Beig.

The culmination of this movement will be the Super Dad Award ceremony in November 2024. The location remains a secret, but one thing's for sure –  321 Events will make it an unforgettable night celebrating the extraordinary men who make our families, and our world, a better place.