The perfume has been certified suitable for animal use according to the Italian 'Safe Pet Cosmetics' protocol.

The new Dolce and Gabbana dog perfume called "Fefe" in honour of Domenico Dolce's dog and released earlier this month is displayed on the shop window of the fashion brand boutique in Rome, on Tuesday.

The perfume has been certified suitable for animal use according to the Italian 'Safe Pet Cosmetics' protocol, but not all veterinarians agree with the use of fragrances for dogs, because they could interfere with their sense of smell and cover up bad odours that could be a symptom of various diseases.

The launch is a playful advertisement featuring stylish dogs, with a catchy narration that claims, “I am delicate, charismatic, and irresistible. ‘Cause I’m not just a dog.

According to co-founder Domenico Dolce’s cherished pet, this fragrant “tribute” is dedicated, making it a personal venture into the world of pet luxury.