Shurooq reinvents timeless classics for Sharjah audiences

Excitement is building as Al Qasba, Sharjah’s premier family destination developed by Sharjah Investment and Development Authority (Shurooq), has announced upcoming theatre shows for 2025 in partnership with ‘H2 Productions’, renowned for their captivating performances that blend storytelling with creativity.

Building on the success of previous theatrical shows such as “Alice in Wonderland” and “Magic Phil’s Toyland Express,” Masrah Al Qasba is set to deliver an incredible lineup of beloved classics reimagined for contemporary audiences and family friendly entertainment. From fairy tales to thrilling adventures, each production aims to transport children and families to magical realms, igniting the imagination and creating memories that will last a lifetime.

A full year of theatrical wonder

The 2025 season at Al Qasba will commence on April 1st with the timeless tale of “Cinderella,” inviting audiences to experience the wondrous narrative of dreams coming true, running until April 5th.

As summer approaches, families can set sail on an exhilarating adventure with “Treasure Island” from 2-7 June, and from 29-31 August, the heartwarming story of “Pinocchio” will captivate audiences while teaching valuable lessons about bravery and honesty.

From 11-16 October, the theatrical masterpiece, “Around the World in 80 Days” will take families on an interactive journey through comedy and adventure that celebrates friendship and kindness. The year will conclude with a spectacular rendition of “Snow White & The Seven Dwarfs” from 5-7 December, promising laughter and excitement for all.

Each day will feature two performances — one at 3pm and another at 6pm – with additional showtimes available for school groups. Ticket prices start at Dhs45, and space is limited so it’s advised to book early to avoid missing these world-class productions.

Technology meets tradition

Shurooq is pushing creative boundaries even further for this year’s season with state-of-the-art production elements. Audiences will be enveloped in vibrant worlds brought to life through sweeping LED backdrops, dynamic lighting that dances to the rhythm of the story, and crystal-clear soundscapes that make every whisper and crescendo resonate. These technological marvels, paired with intricate costumes and sets from H2 Productions, ensure that each performance is a sensory journey that lingers long after the final curtain call.

The perfect setting for family entertainment

As a treasured destination within Sharjah, Al Qasba’s serene gardens and architectural elegance provide the perfect canvas for these theatrical marvels. Renowned for its blend of heritage, family entertainment and delectable eateries, this waterside venue will serve as a fairytale wonderland, setting the scene for stories of adventure and discovery.

Commenting on the announcement, Khalid Al Ali, Manager of Al Qasba and Al Majaz Waterfront said: “Al Qasba has long been a hub for cultural and family entertainment, and our 2025 season promises to be our most ambitious and immersive yet.

"Aligning with Sharjah’s broader vision to position itself as a beacon of cultural innovation, and by merging world-class entertainment with educational values, the 2025 season underscores the emirate’s dedication to nurturing creativity and uniting families through fun and storytelling.”

Ticketing announcements are to be made soon, so stay connected on social media via @AlQasba or contact 06 519 5844 for more details.

According to a recent report, the Sharjah Investment and Development Authority (Shurooq) is presenting its innovative strategic vision at ITB Berlin 2025, leveraging the resurgence of global tourism and the increasing demand for eco-friendly and heritage-based travel experiences.

These sectors form the core of Shurooq’s investment model, reinforcing Sharjah’s position as a leader in responsible tourism development while preserving its rich cultural heritage.

Ahmed Obaid Al Qaseer, CEO of Shurooq, emphasised that Shurooq’s participation in ITB Berlin 2025 showcases its holistic development model, which integrates nature conservation, cultural preservation, economic sustainability, and innovation.

"Sharjah is redefining the meaning of competition in the global tourism market by embedding sustainability across every stage of project development. Our goal is to create a global impact by promoting responsible investments that prioritise community welfare and environmental protection," said Shurooq’s CEO.

Shurooq’s participation in ITB Berlin 2025 underlines its pivotal role in shaping Sharjah’s tourism landscape, offering visitors a glimpse into its leading projects, including “Mleiha National Park”, the “Sharjah Collection”, “The Chedi Al Bait, Sharjah” and strategic collaborations with global hospitality leaders such as “The Lux Collective”.