SIBF secures record-breaking radio deal with 22 hours of live coverage

Sharjah International Book Fair has secured a record-breaking radio deal that will see 22 hours of coverage during the 11 day-long iconic event.

Pulse 95 Radio, part of the Sharjah Broadcasting Authority will do 22 hours live and another 40 hours of recorded interviews and features from the third largest book fair in the world, which is on from 30th October until 9th November at the Sharjah Expo Center.

The Sharjah International Book Fair will be held under the patronage of His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah. There are 173 leading authors from 68 countries and 90 cultural figures from 28 nations taking part at the event which is set to be the biggest one yet.

Highlights will include appearances from Bollywood superstar Amitabh Bachchan, American comedian Steve Harvey and Canadian writer, Robin Sharma.

Never before has radio run so much material for a single event. Radio coverage will include live broadcasts, hourly news bulletins, special coverage reports and interviews with authors.

The Sharjah Book Fair will also have its own specially created and dedicated radio show “From Cover to Cover” which will be broadcast by Pulse 95 Radio. The show will broadcast on both weekends from 4-6pm. Besides special live weekday coverage on ‘Life Beats’ show 10am-12pm with Sally Mousa and a live broadcast of Steve Harvey’s session which will take place on 31st October from 10-11am.

“This coverage represents the most radio coverage a UAE radio station has ever done for an event. The Sharjah International Book Fair is the third largest book fair in the world and we want to further encourage and promote the benefits of reading to our listeners. We’ll be giving comprehensive coverage of the book fair so all our listeners can tune in and find out what is going on. We’re excited to have some leading authors being interviewed on the show including Robin Sharma and Steve Harvey. Our radio presenters and crew of 15 will be active throughout the event interacting with visitors and moderating sessions,” says Saif Juma, Station Director, Pulse 95 Radio.