Dubai Summer Surprises begins tomorrow - GulfToday

Dubai Summer Surprises begins tomorrow


A woman scans some shoes at a store. File

Jamil Khan, Senior Reporter

The 23rd edition of citywide mega event Dubai Summer Surprises (DSS) with a bundle of entertainment and sale events starts from Thursday, July 9, and will deliver a diverse and exciting seven weeks of sales, deals, and promotions at Dubai’s malls, attractions and leisure destinations until August 29. With so much fun to be had and great offers to discover, DSS is the perfect time to enjoy wonderful moments with friends and family.

At a virtual press conference on Tuesday, Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Each year, Dubai Summer Surprises wows shoppers from the UAE and further afield with its exciting and eclectic selection of deals, raffles, promotions, events and experiences. DSS occupies a special place in the hearts of Dubai residents and visitors and has established itself as one of the most eagerly awaited events on Dubai’s calendar. The buzz that DSS generates across the city every summer helps make this a thrilling time of year for residents, visitors, families and friends to enjoy, and we look forward to showing the world one of our most successful editions yet.”

This weekend, malls across Dubai will be visited by over 30 influencers who will be challenging the city to ‘Beat their Summer style’ and get to the malls to bag a bargain for themselves.

Each weekend Mall of the Emirates, City Centre Deira, City Centre Mirdif, Dubai Outlet Mall, Nakheel Mall, Ibn Battuta Mall and Dubai Festival City will bring smiles to the faces of visitors with lots of fun entertainment on offer.

Ideal for fitness fans with a head for heights, Yoga At The Top invites guests to enjoy a unique, one of a kind workout at the Burj Khalifa’s At The Top viewing deck. Taking place three times a week during DSS, up to 24 yoga enthusiasts can soak up the early morning views with classes taking place from 7am.

The ever-popular Yalla DSS game will return for this year’s DSS. Readapted and refreshed for the 2020 edition of the festival, the game invites players to complete three Dubai themed challenges, either online or by visiting purpose-built gaming venues at Mall of the Emirates, City Centre Deira, City Centre Mirdif, Dubai Outlet Mall, Nakheel Mall, Ibn Battuta Mall, Mercato Mall and Dubai Festival City.

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