Sultan Bin Ahmed attends Global Media Congress events

Sheikh Sultan Bin Ahmed Bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Chairman of the Sharjah Media Council, attended the events of the third session of the Global Media Congress in Abu Dhabi on Wednesday.

At the start of his visit, Sheikh Sultan Bin Ahmed made a stop at the UAE Media Council pavilion, where he explored its key activities during the Congress and learned about its initiatives to strengthen media relations with various institutions across the country.

He toured the Sharjah pavilion at the exhibition, which showcases the efforts of the Sharjah Media Council.

This collectively comprises the Sharjah Government Media Bureau, the Sharjah Broadcasting Authority, and Sharjah Media City (Shams).

Sheikh Sultan Bin Ahmed received a comprehensive overview of the Sharjah pavilion, which features various platforms showcasing key media projects from relevant authorities.

These initiatives aim to highlight the identity and vision of Sharjah, reflecting its leading role in the media landscape through its diverse entities.

This approach aligns with the vision of Supreme Council Member and Ruler of Sharjah His Highness Dr Sheikh Sultan Bin Mohammed Al Qasimi, emphasising the media’s crucial role in promoting stability and cohesion within society while also preserving the identity, history, and rich Arab and Islamic heritage, in addition to supporting talented individuals and professionals in producing meaningful and distinguished content.

The Deputy Ruler was briefed on the most prominent projects that provide modern technical and smart solutions used by government media agencies in Sharjah, in implementation of the directives of the Chairman of the Sharjah Media Council to adopt modern technologies to develop media tools and enhance the production and dissemination of purposeful content for the community.

The Sharjah pavilion on Wednesday continued its series of discussion sessions and training workshops organised by the SBA, SGMB, and Shams.

The discussions covered a variety of topics, including food security, the applications of artificial intelligence, and the connection between academic programmes and the media job market.

A session titled “Integration between Agriculture and Investment: Sustainable Food Security” featured insights from Dr Khalifa Musabah Al Tunaiji, the Chairman of the Department of Agriculture and Livestock, and Hussein Mohammed Al Mahmoudi, the Executive Director of the Sharjah Research Technology and Innovation Park.

The discussion was moderated by media professional Ahmed Sultan.

It highlighted Sharjah’s comprehensive approach to achieving sustainable development through investments in the agricultural sector.

The session showcased the innovative agricultural initiatives launched by Sharjah, particularly the Mleiha wheat farm.

This project marks a significant advancement in boosting local agricultural production by utilising smart farming techniques. It plays a crucial role in striking the right balance between increasing yields and protecting the environment.

Moreover, it aligns with Sharjah’s efforts to conserve natural resources and ensure their sustainability for future generations.

These initiatives have reinforced Sharjah’s position as a leader in sustainable development.

Additionally, the Mleiha Dairy Farm project stands out for its implementation of modern technologies that minimise environmental impact. Together, these efforts reflect Sharjah’s vision of delivering high-quality food products sustainably.

A debate on “Media Specialisations: Academic Courses and the Labour Market” featured Fadhila Al Muaini, President of the UAE Journalists Association, and Dr Abeer Al Najjar, Professor of Media at the American University of Sharjah. Moderated by media professional Waleed Al Asbahi, the discussion focused on how well academic programmes in media align with labour market needs.

The speakers examined the relevance of the courses offered, the effectiveness of their teaching methods, and how well these programmes prepare students with practical skills that blend both theoretical knowledge and hands-on experience.

WAM