Digital media drives future of societies: Al Hamed

Abdullah Bin Mohammed Bin Butti Al Hamed, Chairman of the National Media Office, and Chairman of the UAE Media Council, highlighted the transformative role of digital media in shaping the future of societies.

Al Hamed noted its significant impact on all facets of life and called for robust preparedness to leverage its opportunities for community development.

He emphasised the need for a shared responsibility to address the challenges arising from the rapid evolution of digital media, urging stakeholders to adapt and act responsibly to maximise its positive impact.

During a session titled “Content Creators: A Double-Edged Sword,?” Al Hamed shared insights in a conversation moderated by journalist Ammar Taqi.

The session was part of the 1 Billion Followers Summit 2025, the world’s largest summit dedicated to the content creator economy.

“Digital media should be viewed as a precious opportunity to drive transformative social changes that benefit humanity, societies, and nations. It opens unprecedented horizons that can be leveraged to raise awareness, promote positivity, and share human values that drive progress, prosperity, and spread goodness to all,” said Al Hamed.

Al Hamed added: “While the rapid evolution of digital media and its technologies offers immense benefits, it also brings increasing challenges for individuals and communities. This makes it essential for us to quickly adapt to these developments with a clear proactive vision that enhances our readiness and ability to manage the risks posed by this sector, whether in technology or content creation.”

He emphasised that one of the key aspects of these rapid developments is that the future will not allow anyone to remain closed off.

“Everyone must start thinking now about how to deal with this evolution, which is a double-edged sword, with its valuable opportunities and growing risks,” he said.

“It is essential to develop visions and strategies that ensure positive engagement with this global openness and transformation, while also preserving one’s identity, values, and ensuring the benefit and well-being of their community and society at large.”

Al Hamed stated that the UAE, with its proactive leadership and forward-thinking vision, recognised early on the importance of digital media and its potential to drive economic and developmental opportunities.

“The UAE has worked strategically to lead this sector, ensuring a leadership role in shaping its future while also capitalising on the opportunities it presents.