#RamadanInDubai campaign launched

Under the directives and patronage of Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council (DMC), Brand Dubai, the creative arm of the Government of Dubai Media Office has launched the second edition of the #RamadanInDubai campaign.

The innovative campaign is being implemented in partnership with a number of government, semi-government, and private sector entities in Dubai as part of a unified celebration of the Holy Month.

#RamadanInDubai aims to showcase the city’s unique ambience and capture the true essence of Ramadan, reflecting authentic Emirati customs and traditions. By uniting the efforts of various entities in Dubai, the campaign enhances the collective experience of Ramadan celebrations, bringing its vibrance and joy to people across the city.

On this occasion, Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, and Director General of the Government of Dubai Media Office, expressed her appreciation to all partners for their participation in the #RamadanInDubai campaign and their efforts to organise distinctive events and activities that enrich the Ramadan festivities.

The campaign supports the goals of the ‘Year of Community’ initiative, announced by the UAE leadership, to strengthen cooperation, foster a sense of belonging, celebrate shared experiences, and preserve cultural heritage, Al Marri noted.

“The second edition of the campaign reflects Dubai’s growing global profile as a model for diversity and inclusivity. It aligns with the city’s deeply rooted commitment to fostering tolerance, compassion, and coexistence while celebrating traditions passed down through generations,” Al Marri said.

“Building on the success of its inaugural edition last year, the campaign continues to bring together Ramadan initiatives and events under one umbrella, presenting them through innovative storytelling and creative engagement.

“By leveraging diverse platforms, it offers both local and global audiences a unique window into Dubai’s Ramadan festivities that bring people from all backgrounds together in a vibrant celebration of generosity, togetherness and cultural traditions. The initiative also further reinforces Dubai’s status as a global destination offering distinctive cultural experiences,” she added.

Shaima Al Suwaidi, Director of Brand Dubai, also expressed her appreciation for the strong collaboration and engagement of all campaign partners. She noted that this exemplary teamwork was key to the campaign’s success in its first edition last year.

The spirit of collaboration remains a cornerstone of Dubai’s achievements across various fields, she said.