Ramadan ‘share a toy’ initiative launched

Ramadan initiative “share a toy” has been launched, aiming to promote the spirit of giving and instilling the values of kindness and generosity in children earlier in life as well as to support children in needs.

This initiative has devised by Fun City, the Landmark Leisure of Landmark Group’s entertainment division in collaboration with Emirates Red Crescent and the Islamic Affairs & Charitable Activities Department (IACAD).

Following an overwhelming response in previous years, this Ramadan, the group once again invites residents to embrace the spirit of giving by donating toys to children in need.

This heartwarming initiative encourages families to come together and make a meaningful difference in the lives of underprivileged children across UAE.

This is aimed at promoting the spirit of giving and instilling the values of kindness and generosity in children. Through the simple act of donating toys, families have the opportunity to bring joy to those in need.

This gesture not only uplifts the morale of the recipients but also shapes young minds, teaching children the importance of empathy, compassion, and selflessness. Beyond benefiting the recipients, the initiative helps instil a sense of social responsibility by participating.

The young donors discover that even small acts of kindness can ripple into a positive impact.

This initiative plants seeds of moral awareness and a deep sense of responsibility, proving that together, we have the power to create brighter, more connected communities.

Over the years, this initiative has grown into a beacon of hope, with donations soaring from 20,000+ toys in the last 3 years. Silvio Liedtke, Chief Executive Officer of Landmark Leisure, GCC & India, said, “Now more than ever, it is vital to cultivate kindness and empathy in the hearts of our future leaders – our children. At Landmark Leisure, we believe that every child deserves the joy of play, as it is essential for their overall development and well-being. The initiative has been running for close to half a decade, and it continues to inspire us as we see incredible participation year after year. We are extremely proud to carry this initiative forward this Ramadan as well, calling on everyone join us in making a difference and supporting this cause.”

Families can participate in the programme by dropping off the pre-loved toys of their children that are in good condition at dedicated collection boxes at participating stores across the country.

All donated toys will be distributed to children in need through Emirates Red Crescent.