BEEAH, KSQF join hands to protect vulnerable children

BEEAH, the region’s leading sustainability pioneer, has partnered with the Khalid Bin Sultan Al Qasimi Humanitarian Foundation (KSQF), an independent global organisation dedicated to protecting and empowering vulnerable children, to champion the rights and well-being of vulnerable children in the Global South.

Through a signed Memorandum of Understanding (MoU), BEEAH becomes a Founding Legacy Partner, pledging Dhs1.2 million in direct financial support and in-kind contributions to advance KSQF’s critical mission.

This significant partnership will amplify the Foundation’s work in addressing the critical needs of children impacted by conflict, poverty and natural disasters, targeting abuses such as exploitation, forced labour, and child trafficking. In addition to direct funding, BEEAH will mobilise its platforms and resources to engage employees and community networks in advocacy and fundraising efforts, promote awareness campaigns, and provide complimentary advertising spaces that further KSQF’s cause.

The MoU signing ceremony took place at BEEAH Headquarters and was attended by Khaled Al Huraimel, Vice-Chairman and Group CEO of BEEAH, and Lujan Mourad, Director of KSQF.

Khaled Al Huraimel stated: “At BEEAH, we believe in the power of partnerships to drive meaningful change. By supporting KSQF, we are reinforcing our commitment to social responsibility and extending our impact beyond environmental sustainability to development programmes that protect and empower vulnerable children.”

Lujan Mourad expressed gratitude for BEEAH’s commitment, highlighting the transformative impact this partnership will have.

She said: “This collaboration is more than just monetary support — it is a testament to the shared values of KSQF and BEEAH to create a world where children are safe and protected.

“With BEEAH’s generous contribution and advocacy efforts, we will expand our reach, amplify awareness, and implement sustainable solutions that protect children, prevent exploitation, and equip communities with the tools to uphold children’s rights.”

The announcement will further support KSQF’s on-going efforts to mitigate risks such as forced labour, and child trafficking, based on the Foundation’s three core pillars – safeguarding initiatives, advocacy programmes, and capacity building.

In February, BEEAH and Greenthesis, an Italian-owned global leader in industrial waste management and environmental services, signed a landmark cooperation agreement to develop the Middle East’s first polyethylene (PE) film recycling facility in Sharjah.

According to the agreement, the two organisations will establish the PE film recycling facility within BEEAH’s integrated waste management complex in the Al Sajaa area of Sharjah.

This facility will mark a significant step forward in sustainable waste management of PE film, a lightweight plastic commonly used in protective packaging and labels that is difficult to recycle and often ends up in natural environments.

By converting PE film into a sustainable alternative to plywood, the facility will support the development of green infrastructure while preserving the environment, reducing landfill dependency, and enhancing resource efficiency.

Khaled Al Huraimel, Group CEO and Vice Chairman of BEEAH, underscored both companies’ commitment to advancing circular economy practices and sustainability, stating, “Our collaboration with Greenthesis Group marks a pivotal step in tackling challenges that are yet to be solved in integrated waste management.

“By uniting our expertise on the PE film recycling facility in Sharjah, we will not only tackle the challenge of a hard-to-recycle waste and contribute to sustainable infrastructure, but we will also demonstrate a circularity solution that that can serve as a model for tomorrow’s zero-waste cities. We look forward to our collaboration with Greenthesis Group, driven by our mutual vision for positive impact and shared spirit of innovation.”

Simona Grossi, CEO of Greenthesis, added, “We are very proud to be able to dedicate a joint venture to the study, introduction and development of innovative technologies in the field of circular economy, making available our consolidated experience in the context of a highly synergic collaboration with a leading operator in the Middle East in integrated waste management, a circumstance that will also allow us to further expand the operations of our Group on an international scale.”