MBME Group’s new digital solutions support UAE Pro League achievements, says Abdelhadi Mohamed - GulfToday

MBME Group’s new digital solutions support UAE Pro League achievements, says Abdelhadi Mohamed

Players pose for a picture ahead of the start of the UAE Super Cup match between Shabab Al Ahli and Sharjah.

Abdelhadi Mohamed, Managing Director and CEO of MBME Group, the official digital and technology partner of the UAE Pro League, revealed that the group has put forward digital solutions and initiatives that support the achievements undertaken by the league in advancing technology, in order to provide enhanced services to Emirati football.


Such solutions were put on display at the much-anticipated UAE Super Cup played between Shabab Al Ahli and Sharjah at the Al Maktoum Stadium, Al Nasr Club.


Shabab Al Ahli demolished Sharjah 6-2 on Friday to claim the UAE Super Cup title for the sixth time.


AbdelhadiMohammed Abdelhadi Mohamed poses for a photo during an event.

Connecting modern technology and sports, football in particular, paves the way for achieving significant benefits in terms of technical returns, as well as efficiency in sports management. 


The group’s managing director and CEO not only praised the large public attendance but also the Pro League’s efforts in laying all the necessary groundworks for a successful match, which also incorporates MBME group’s secure solutions and innovative channels, such as mobile phones smart applications, and digital platforms that facilitate obtaining match details and schedules, whilst creating a secure data analysis process.


Moreover, for those unable to physically be present at the stadium, alternative viewing and participation options are attainable through live broadcasts, virtual reality, and interactive chats with other fans, which in turn helps to extrapolate their different interests and interactive behaviors through the multi-lingual easy-to-use applications.

Additionally, fans’ connection with their favorite team is strengthened when purchasing the latter’s souvenirs or their favorite player’s signed jerseys. As a result, the fans and audience experience, and their connection to matches and all subsequent events, are fully enriched and personalised. 

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