EsportsXO partners with Abu Dhabi Gaming to establish regional headquarters in the UAE capital, driving MENA expansion

New strategic partnership to foster growth in the gaming ecosystem and create local opportunities in the Middle East and North Africa (MENA) region

EsportsXO, a leading Indian esports and gaming startup, has partnered with Abu Dhabi Gaming to establish its regional headquarters in Abu Dhabi, marking a significant expansion into the MENA region. This strategic collaboration aims to foster the growth of Abu Dhabi’s local gaming ecosystem while capitalizing on emerging opportunities in the rapidly expanding sector.

With the global gaming industry projected to reach $397.21 billion by 2029, XO’s new hub in Abu Dhabi places it at the heart of the rapidly growing MENA market.

“Working with Abu Dhabi Gaming is a major step for XO as we look to expand our presence in one of the world’s most exciting gaming regions,” said Vikas Goel, Founder, XO.  “We are eager to contribute to the development of the local gaming ecosystem, nurture homegrown talent, and bring world-class gaming experiences to the MENA region. This reinforces our commitment to expanding our global footprint while fostering meaningful connections with gamers and industry leaders across the region.” 

Abu Dhabi Gaming, the UAE capital’s gaming ecosystem builder, hosts over 100 gaming companies. As the first tournament platform to join this ecosystem, XO is set to drive more immersive and large-scale gaming experiences in the MENA region. 

Commenting on the same, Marcos Muller-Habig, Director at Abu Dhabi Gaming added, “We are excited to welcome XO to the Abu Dhabi Gaming ecosystem. Their expertise in esports tournaments and community building will play a crucial role in elevating Abu Dhabi’s position as a global gaming hub. Together, we aim to shape the future of gaming in MENA, while providing the platform for local and global talent to achieve the goal of enhancing the growth of Abu Dhabi Gaming’s ecosystem” 

XO’s expansion into Abu Dhabi is a key step in shaping the MENA esports scene and advancing Abu Dhabi’s vision as a global gaming hub. 

The new office will drive key growth areas such as regional esports programs, partnerships with publishers, and innovative advertising solutions, while contributing to job creation and nurturing local talent.

With its gamified, free-to-play platform connecting over 1.4 million global gamers through tournaments and community engagement, XO has emerged as a leader in the regional esports scene. 

Backed by strong financial growth—raising $1.4 million, generating $4.3 million in revenue over three years, and achieving EBITDA-positive performance—XO is building a sustainable, inclusive, and borderless gaming ecosystem where gamers, developers, and brands collaborate for mutual value.