SIAL Middle East set to showcase incredible features and activities

Under the patronage of His Highness Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, and Chairman of the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA), SIAL Middle East 2021 (SIAL ME) will return to the Abu Dhabi National Exhibition Centre (ADNEC) from 7 to 9 December 2021.

Organised by Abu Dhabi National Exhibitions Company (ADNEC), SIAL ME is one of the Middle East’s largest food, beverage, and hospitality events. The 11th edition of the SIAL ME will feature incredible features and activities for all visitors and participants to enjoy. These include including ‘The Hosted Buyer programme’, UAE National Coffee Championships, SIAL Innovation, 2022 UAE National Latte Art Grading Battle and the inaugural World Gourmet Show — Abu Dhabi.

Businesspeople and exhibitors can look forward to participating in SIAL ME’s ‘The Hosted Buyer programme’, which seeks to foster and support supply chain partnerships. Offering a private dedicated suite, Hosted Buyers will be able to source new products, develop new business, and meet with a selected batch of exhibitors through a series of engaging sessions.

Foodies from all over the UAE and the region can enjoy the inaugural launch of the World Gourmet Show - Abu Dhabi, which will feature Michelin star chefs and the best chefs in the capital deliver masterclasses, exciting competitions and demonstrations, as well as a spectacular display from the World Champion acrobatic pizza performer. The show will also feature a hydroponic garden, liquid lab and pizza kitchen.

Coffee connoisseurs and enthusiasts can expect to watch the reprise of the UAE National Coffee Championships, which are certified by World Coffee Events (WCE) and sanctioned by the Specialty Coffee Association. Highlighting the meticulous craft of filter coffee brewing by hand, the UAE National Brewers Cup promotes the art of manual coffee brewing and baristas’ excellent levels of service, whereas the Cup Tasters Championship qualifies coffee cupper professionals for their speed, skill and accuracy.

Latte fanatics can enjoy the best baristas in the region battle it out at the 2022 UAE National Latte Art Grading Battle. Participants will compete for industry acclaim, amazing prizes, and gain the opportunity to represent the UAE at the World Latte Art Grading Battle in Milan in October next year.

The latest and greatest in food and beverage innovation will be on display at SIAL Innovation. The event’s unique platform for the world’s most creative and inventive products is open exclusively for exhibitors and judged by XTC World Innovation. The most novel products in the foodservice, retail and food industry will be awarded the innovation award and gain the opportunity to be displayed at SIAL events worldwide.

Co-located alongside the sixth edition of the Abu Dhabi International Date Palm Exhibition (ADDPE). The event specialises in date fruit, machineries, organic dates, cosmetics from dates, Date Tree, curing insects and date plants.

The Abu Dhabi Agriculture & Food Safety Authority is the local authority in charge of agriculture, food safety, food security and biosecurity in the Emirate of Abu Dhabi. It aims to develop a sustainable agriculture and food sector and protect the health of animals and plants to enhance the biosecurity and achieve food security. In addition, the authority is responsible for preparing plans, programs and activities in the field of agriculture, food safety and food security.

ADNEC is one of the region’s largest holding companies with a diverse portfolio of major enterprises spanning key sectors of Abu Dhabi’s non-oil economy. ADNEC is a leader in managing and developing international strategic centres and was founded with a vision to become the leading destination for popular, high-profile international conferences, exhibitions and congresses in the Middle East and North Africa.

It owns and operates the Abu Dhabi National Exhibition Centre, the largest exhibition venue in the Mena region. In addition, ADNEC also includes ExCeL London, Al Ain Convention Centre, Aloft London ExCeL, Aloft Abu Dhabi, Andaz Capital Gate Abu Dhabi, Anantara Sir Bani Yas Island Abu Dhabi Resort, and Qasr Al Sarab Desert Resort by Anantara, ADNEC Services LLC, Capital Hospitality, and Capital Events LLC.

ADNEC group is ambitiously working on developing its network of companies and is on a great mission to enhance business tourism in Abu Dhabi by creating a platform that enables event organisers to realise their goals of connecting people via world-class events and venues and delivering best-in-class services to exceed stakeholder expectations in the country and abroad.