Officials after receiving the award at the Arabian Travel Market.

Gulf Today, Staff Reporter

The Saudi Tourism Authority (STA) has been honored with the prestigious "Best Stand for Doing Business" award at this year's Arabian Travel Market (ATM), held in Dubai. This recognition comes as the ATM celebrates its 31st edition with a record-breaking turnout of 2,300 exhibitors from 165 countries.

The award-winning stand, covering an impressive area of 1400 square meters and featuring a unique three-floor design, stood out as the only project from a Saudi entity opting for such an innovative configuration and unconventional design in the exhibitions industry. This bold design choice was executed by Buildup exhibitions and events solutions, a leader in creating engaging brand experiences.

Ziad Ghaloul, founder and CEO of Buildup, discussed the complexities and the visual appeal of the stand. "The design not only needed to look appealing but also had to overcome significant engineering challenges due to its multi-level nature," said Ghaloul.

He expressed his delight at the recognition, stating, "We are pleased that the Saudi Tourism Authority has received the award and we consider it a success for us and an appreciation for our commitment to standards of excellence and our ability to provide innovative solutions that distinguish our customers in the competitive market.”

Buildup's role in designing and implementing a project of this complexity highlights its experience and strategic approach to exhibition design. “We are proud to partner with leading companies like the Saudi Tourism Authority, and this recognition is a testament to the hard work and creativity of our team,” added Galoul.

The Arabian Travel Market for the year 2024 marked a qualitative leap in the global travel and tourism industry, reflecting the innovative spirit in this sector. It became a pivotal event for communication, showcasing new trends, and driving international cooperation and innovation in the travel industry.

The Saudi Tourism Authority (STA) stand was a vibrant hub for commercial interactions, reaffirming its leadership role in shaping the future of tourism in the Kingdom.

The stand hosted 72 Saudi tourism companies, and the number of visitors to the stand reached approximately 9,000 daily, according to thermal sensors utilizing artificial intelligence techniques, which were an essential part of the stand's design. This underscores the importance of space, design, and technologies used in achieving the exhibiting company's goal at the exhibition.

About Buildup Exhibitions and Events Solutions: Buildup is a premier provider of exhibition and event solutions, specializing in innovative design and execution that deliver memorable brand experiences. With a focus on visual aesthetics and functional design, Buildup has established itself over 16 years as a strategic partner for leading companies locally and globally.