Guzal Ergasheva

Inayat-ur-Rahman, Business Editor

DUBAI: The Middle East beauty industry is estimated to be worth $47 billion by 2027, and new players are seeking to tap the booming market.

Avanta Trading, is spearheaded by visionary founders Guzal Ergasheva and Zhannet Thakushinova redefining high end cosmetics and perfume brand entry into the Middle East, Central Asia and Maldivian markets through expert retail operation and market-leading distribution arm. Already carrying over eight premium globally renowned and approved cosmetic, skincare and perfume lines Avanta is set to revolutionise the industry by bringing a unique and tailored approach to introducing top-tier brands to discerning clientele in the region.

Central to Avanta’s ethos is the expert team behind the brand who are already immersed in the beauty sector, Alongside business partner Zhannet Thakushinova Co-founder Guzal Ergasheva a long-term Dubai resident, well-known entrepreneur and co-owner of Prive7 a beauty maison located in Dubai & Abu Dhabi that is used amongst circles seeking international and high standards approach to beauty services will bring her and her teams knowledge, network and understanding of the regions needs across this sector to deliver a personalised and strategic approach to successfully bring brands to market.

Guzal Ergasheva, co-owner of Avanta Cosmetics, expressed excitement about the company’s capabilities into the Middle East market, emphasising the regions status as a beacon of luxury and glamour.

“We are thrilled to debut Avanta in the Middle East, a region synonymous with sophistication and appreciation for quality.

Ergasheva comments “The Middle East beauty industry is estimated to be worth $47 billion by 2027 and while the region does do luxury well operating models can be the main challenge for brands looking to crack the market, choosing the right distributor is critical to success”.