David Subotic, over the years, has made a career via managing projects that span from Mega Resort gaming developments in Asia to equity positions in the US. However, the diversity of his acclaimed and distinguished ventures further grew in 2012with greek yogurt as the centerpiece through Go Greek Yogurt. Go Greek Yogurt started in Beverly Hills, and the idea came from his wife, Tanja Subotic, who had the strongest of desires to bring authentic Greek yogurt to California following a considerable time spent in Greece. But she was strictwith sticking to its roots, all original and genuine—from ingredients to traditional straining methods. David and partner Jonathan Williams helped her turn that concept into an empire that it is at present.
Go Greek Yogurt's first location opened on Bedford Drive, and it did not take long before foot traffic turned into loyal clientele including Hollywood heavy hitters.
A-list celebrities such as Kim Kardashian, Jennifer Aniston, David Beckham, Gigi Hadid, and Chris Hemsworth kept on coming back after having a taste of our signature desserts.
David says, "We feel so honored because of the support of the biggest names in Hollywood. At the end of the day, quality really speaks for itself and all our offerings embody it."
The onslaught of, mind you, voluntary celebrity endorsements caught attention abroad. Today, Go Greek Yogurt also has branches in Santa Monica, Studio City, and Miami. Outside the United States, stores have been established in key Saudi locations like
The Esplanade, Panorama Mall, Al-Faisal University, 1364 Mall, and Al Faisaliah Mall, with aggressive expansion into Kuwait and the UAE underway.
David says, "We know the Kingdom of Saudi Arabia is fast becoming a global seat of commerce and entertainment.
Therefore, it is natural for us to focus on Riyadh as our launchpad, so to speak.
By the way, New York is on the table as well.
"David Subotic continues to manage the financial and expansion side of Go Greek while simultaneously running Greywood Capital, his Los Angeles-based investment firm, alongside his partners, Sasha Szabo and Marc Preston. The plan is to slowly but surely grow and expand to become the world's best and healthiest Greek yogurt brand.
“We’re not interested in blowing it up for the sake of growing,” he says. “We’re focused on every facet, every detail of our yogurt.
“We are singular in taking over the world, and we are confident that this will come to fruition. In fact, we are strategically inching our way towards its achievement.”