Participants during the conference in Dubai.

Gulf Today, Staff Reporter

The META Distributor Conference 2024 has showcased the latest innovation in technology in Dubai.

BISSELL Middle East, Turkey and Africa, a global leader in floorcare, hosted the annual event, which brought together distributors from across the Middle East, Turkey, and Africa.

This year’s conference was particularly special as BISSELL introduced revolutionary new technologies and platforms in its CROSSWAVE and Portable Deep Cleaners categories, both of which recently won the prestigious GCC Product of the Year awards.

“This year’s META Distributor Conference has been an exceptional opportunity for us to connect with our valued distributors and showcase the innovative technologies we are bringing to the market. Our distributors play a crucial role in our success, and we are committed to providing them with the best products and support to meet the evolving needs of our customers.

The introduction of our new CROSSWAVE and Portable Deep Cleaners is a testament to our dedication to innovation and excellence in floorcare, to ensure our consumers that we provide value and an effortless lifestyle. We aim to build brand loyalty and legacy across the META region, prioritizing quality over commercial gain." Said Faten Al-Baltaji, Director General Manager BISSELL Middle East Turkey and Africa.

As BISSELL continues to innovate and adapt to the dynamic needs of the floorcare market, strategic events like the META Distributor Conference will remain pivotal in driving growth and fostering strong partnerships. BISSELL is committed to delivering unparalleled value to its customers and partners, reinforcing its leadership in the industry.

BISSELL, a family-owned company, has been at the forefront of the floorcare industry for over 147 years.