Faisal Niaz Tirmizi interacts with a Pakistani exhibitor during the Gulfood 2024 at the Dubai World Trade Centre on Monday.

Faisal Niaz Tirmizi, Pakistan’s Ambassador to the UAE, inaugurated the Pakistan Pavilion at Zaabeel Hall 6, World Trade Centre Dubai, at the five-day Gulfood exhibition.

Gulfood 2024, the world’s largest global food and beverage sourcing event, started on Monday at the Dubai World Trade Centre. The ambassador said that it was a proud moment to welcome Pakistani exhibitors showcasing their food products in the region’s largest food exhibition.

“About 100 Pakistani enterprises related to food industry are participating in the Gulfood this year. It is extremely encouraging that exports of Pakistani food related items to the region have increased by 40% in just one year time, especially rice and meat have witnessed sharp increase,” added the ambassador.

Faisal Tirmizi said that it was very inspiring to have seen Pakistani dairy products making an impressive ingress to the UAE and other Gulf countries. “Pakistan is one of the largest milk producers in the world and luckily we have numerous dairy products’ exporters in Gulfood this year,” added Tirmizi.

Faisal Tirmizi (2nd R) poses for a photo with Pakistani exhibitors during the event.

The ambassador emphasised that considering the huge natural potential of Pakistan, increasing exports is the way forward for achieving economic prosperity for the country. “Our farmers, agro-based industrialists and businessmen are the backbone of our national economy who must focus on enhancing exports by targeting untapped markets,” stressed the ambassador.

The Gulfood is a massive exhibition with participation from more than 100 countries attracting food products from across the globe. Pakistani exhibitors including rice, dairy products, spices, herbals, beverages, etc are taking part in the ongoing exhibition. 

Faisal Tirmizi (R) being briefed during his tour to a Pakistani stall in Dubai.

Tirmizi along with Hussain Muhammad, Counsel General at Pakistan Consulate Dubai, Adeem Khan, Commercial Counsellor and other senior officials of the Pakistani Mission visited numerous stalls setup by Trade Development Authority Pakistan.

Congratulating the organisers of Pakistan Pavilion, Tirmizi encouraged Pakistani exporters to further enhance their participation in the upcoming exhibition and other exports promotion activities. He assured the participants of fullest support and assistance from the embassy in achieving the shared goal of increasing exports to the region.